Brand Highlights

Nobody knows natural floorcoverings like Crucial Trading. For 27 years we have been working to create the most beautiful textures, weaves and designs using the finest natural materials.

Known for our innovative floorcoverings, we make it a priority to remain at the forefront of creative design. Our small, dedicated team of designers and craftspeople is always experimenting with new materials, interesting textures and beautiful patterns to help fuel your imagination and breathe new life into your home.


Seagrass is a survivor. It’s been discovered in fossils dating back over 100 million years. And when you’re grazed and trampled on not by sheep or cows but by the occasional 12-tonne triceratops, you really do need to have something about you.
Fine Seagrass - Basketweave Natural
Fine Seagrass - Herringbone Natural
Fine Seagrass - Original Natural
Seagrass - Sabai Tigers Eye


The monsoon season sees an explosion of stately green stems with our name on them across the Mahanadi Belt in the Orissa region. Its fertile coastal aspect, we feel, adds a unique textural quality to the strong fibres.
Ju-Tweed Natural
Jhutex Natural
Herringbone Natural


Just before the coconuts ripen, notched tree trunks are climbed and the fruit collected by hand. The nuts are then suspended in water for up to 10 months, after which they’re beaten to separate out the fibres. Once dried, cleaned and spun into yarn, we transform this toughest of natural materials into something every bit as inviting as the setting from which it came.
Boucle Natural
Herringbone Bleached
Panama Natural


The plant is one of nature’s true survivors – evolved to thrive in a punishing climate that brings as little as a centimetre of rainfall in summer. And when we harvest it, we punish it some more. Each bayonet is stripped of its pulpy flesh, which is then dried for 30 days in the scorching heat until every last drop of moisture is expelled in a process that hasn’t changed for almost a century, eventually yielding around 1,000 highly durable, malleable fibres.
Aztec Cocoa
Grand Herringbone Praline
Harry Zinc
Mysia Wheat


From the deafeningly silent, vast expanses of the mountainous regions of New Zealand comes one of the oldest and yet still most luxurious materials known to man.
Affluence Biscuit
Oregon Cinamon
Audrey Sunrise
Oregon Stripe Cocoa
Fabulous Ruby Wide
Serenity Ivory
Mississippi Lime/Blue
Tibet Wild Cat
The full range of carpets from Crucial Trading is available to view in our showroom.

Find Us

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Opening Hours
Mon-Sat: 09:00 - 17:00

Our showroom is located in the heart of Kenilworth -
88 Warwick Road

Tel - 01926 856946