Jul 30, 2022
In General Discussions
Continuing our example of calculating SOV, we learn (after doing some quick research online) that you can solve this problem without any special skills by using an SEO tool like Ahrefs. To illustrate, one of the methods consists of three steps: Set keywords you want to track and paste them into Ahrefs’ Rank Tracker Set competitors’ domains you want to match against Go to the Competitors report and see your data automatically calculated and visualized in the “Visibility” tab Visibility report showing key data. Below is a line graph of the key data on Ahrefs and its competitors The Visibility report shows what percentage of all clicks for the tracked keywords land on the target websites. 4. Draw conclusions Rank Tracker’s Visibility report allows you to analyze the present by making comparisons to your competitors, and it even lets you report on the past SOV. You can do even more if you try to find the reasons behind those numbers and come up with some solutions for future improvements. This is even if you’re generally outperforming your competitors at the moment. Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. Right below the Visibility report, you can see a report of keyword positions in comparison to your competitors’. And if you sort the results by one of your competitors, you will see keywords for which they perform better than you. List of keywords, as well as corresponding rankings of Ahrefs, Moz, etc. Sorted results show keyword rankings where Moz outperforms Ahrefs That knowledge is a great starting point for pinpointing underperforming content and then using SEO tactics to improve rankings. Examples: Getting more backlinks Updating content Optimizing page speed Boosting pages with internal links Basically, in our four-step process, we went from an idea on what to measure to finding exact areas of improvement in our marketing efforts. And that’s the heart of marketing analytics. Three marketing analytics tools we use at Ahrefs Data is at the core of Ahrefs’ marketing activities. And as with most SaaS companies, our martech stack consists of many different tools. Here are some that we use for marketing analytics.