oYou generate a new income stream by selling advertisement space. oYou'll have a regular source of fresh and original content to add to your website which will help search engine rankings. There are two distinct, but equally important aspects of starting an email newsletter that need to be addressed for you to accomplish the goals and gain the benefits listed above.
First, you need the infrastructure and functionality to make all this happen, such as a database, an HTML form, a method for sending out emails email list in quantity and so forth. Second, you need the content that will be in each newsletter. This article will explain how to do both. The Needed Infrastructure & Functionality for an Email Newsletter Does getting the infrastructure sound difficult?
Does it sound like you have to know a lot about programming? Neither is true. This wheel doesn't need to be re-invented. There are a number of websites that offer paid services that provide the entire infrastructure for you. The cost is a fraction of the cost of developing the infrastructure yourself. Two good examples of this type of service are Constant Contact and Aweber. I prefer Aweber and find its interface intuitive and easy to use. I use Aweber for our company email newsletter and suggest it to all our clients.