Storytelling is always key for brand marketing. But when it comes to selling your product in the modern landscape, consumers are tired of just hearing about how you, the brand, believe your goods or services are better than the competition. They want to know how have you delivered on your promises in a way that has lived up to their needs and expectations.
It might not result in direct sales, but it’s a great way to put your brand front-and-center in the minds of consumers who are considering a specificissue. That way, when they face that issue you’ll be the first one they turn to.
One example of a company that benefited from conversational marketing is ThoughtSpot, which, after its implementation, saw 10X more sales conversations, 70% more marketing qualified leads, and 64% more meetings booked: