Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture consumers' attention for decades. Are you thinking of a friendly lizard and a slightly annoying duck? The concept of the Phone Number List business website itself emerged in the mid-90s, and by the turn of the millennium it had become a basic requirement for anyone running a business. What started out as a new way to explain what your business offered is no longer good enough. Today, in addition to a website, you need to develop a strong presence across multiple social media channels and a well-orchestrated content marketing strategy to help you share information and engage potential customers. Top 10 Common Content Marketing Mistakes Download FREE Resource - Top 10 Common Content Marketing Mistakes Grow your audience and generate interest and leads by avoiding these common mistakes. With so much content being produced, it's important that your content marketing strategy cuts through. Our guide to Phone Number List content marketing mistakes reveals the most common mistakes, but more importantly what to do about them, with strategy recommendations, examples and relevant resources identified Access the Top 10 Common Content Marketing Mistakes Online video has followed a similar timeline and evolution. When YouTube appeared in 2005 and Internet videos grew in popularity, it became common for business websites to feature explainer videos that offered potential customers a quick and easy way to digest company information. . In 2018, however, you need a robust video marketing plan designed to reach your customers at every stage of the Phone Number List funnel. When 70% of businesses that switch from plain text ads to video ads see an improvement in conversion rate, most businesses, regardless of size, now realize that video is an effective way to reach and engage. with their target audience. Savvy marketers are also extending the reach of video beyond TV commercials. Lyft's YouTube channel, for example, has dozens of videos that will never be shown as ads or featured on its website outside of its blog. Instead, these videos are used to feed an audience on social media, and the "Undercover Lyft" ad campaign